One of the most growing businesses in India is packaged mineral water. There is no account of companies mushrooming as mineral water providers. The government has proven weak to hold accountability or laws for these companies. Though the companies are expected to follow a line of rules and standard but nothing substantial seems to be done. There are many Indian and multinational companies which have brand packaged mineral water. They have entered the Indian market big way and sold themselves well through advertisements by celebrities. The low quality and poor standards maintained by the big names in the bottled water and soft drinks sector have been severely exposed in recent years in India. Still the there is no regard for the public health and same continues to follow. samples collected from the top five brands of big companies (Bisleri, Bailley, Pure Life, Aquafina, and Kinley, the last three brands manufactured by Nestle, Pepsi and Coca Cola respectively) were found to contain excessive quantities of pesticides. These tests were conducted by the Delhi-based Centre for Science and Environment (CSE) which exposed that the bottled water of most of the brands contained pesticide residues that are harmful to health. The revelation was shocking news to the country. The CSE had conducted these laboratory tests on 34 samples of 17 different brands of bottled water that are commonly sold in the national capital region of Delhi.

It was a shock again when in 2003 the aereated drinks from the top brands like PepsiCo and Coca cola were proven to have pesticides. The revelations by the CSE show that the total pesticides were 36 times higher in the PepsiCo brands and 30 times higher in Coca Cola brands of soft drinks when compared to the EEC limit. These pesticides were similar to the ones found in the mineral water in the earlier investigation.

The commercial venture of WFR in analogue to ‘Pure water’ Russia eventuates to stop this exploitation civilian’s trust and hence proposes to start the supply of clean bottled water. Being aware of duplication and manipulation practices in India the WFR would be whole right supplier of the bottled water. Keeping into mind the acute requirement of the country, the commercial based project would be supplying the water at a highly economical rate. Being aware that every state has its own bureaucracy and policies WFR has own set norms to work on with. Resolute laws, mission andRussian standards will keep at bay the red-tapism and void official Indian procedures. For us the People is the government. The sole objective is to make accessibility to clean drinking water to the people, WFR will work in a closely knit business enterprise within the undertaking of Alpana Neel (MBA graduate from UK), who propagates to take the WFR commercially to every state in India. Having a better understanding of the Indian market she wishes to employ her knowledge gathered from the Oxford Brookes Business School to transform the usual practices and bring in a change of effect. The base project in India is in pipe-line and shall work in coordination with the WFR awareness program.

WFR, based on the Russian technology shall be the provider of filters and water purification systems in India. Indian water sector being new to the technology shall be given full understanding and practical knowledge of this nanotechnology based purification unit.